SMM GPT Library
Introducing GPT Prompts to your SMM
Copy a prompt, paste it into your favourite AI assistant, add your brand details and paste the result straight into CrossPost. Sixteen prompts, four categories, written for small teams who publish every day.
Captions: Captions that sound like you
Short, platform-aware captions you can schedule right away.
Product launch caption
Write three Instagram captions announcing [product or service] for [brand]. Tone: [friendly / confident / playful]. Each caption under 150 characters, ends with a clear call to action, and suggests five relevant hashtags. Avoid clichés and exclamation marks.
Swap the bracketed fields, pick your favourite, schedule it.
Thought leadership post
Act as a social media manager for [brand], a [one line description]. Draft a LinkedIn post of about 120 words sharing one lesson we learned about [topic]. Open with a strong first line, use short paragraphs, no hashtags in the body, three hashtags at the end.
Works well as a weekly series on paid plans.
Multi-network
One idea, five networks
Here is a message I want to share: [paste text]. Rewrite it for Instagram, LinkedIn, X, Facebook and Threads. Respect each network’s tone and length limits, keep the core message identical, and return the five versions clearly labelled.
Paste each version into the matching channel in CrossPost.
Local
Swiss local business caption
Write a warm, concise caption in English and German for [business] in [town], Switzerland, announcing [event or offer]. Mention the date, keep each version under 200 characters and end with how to get in touch.
Ideal for shops, studios and restaurants with a local audience.
Content ideas: Never stare at an empty calendar
Prompts that fill a month of posts in one sitting.
Planning
30 day content calendar
Create a 30 day social media calendar for [brand], which sells [products or services] to [audience]. Mix education, behind the scenes, social proof and promotion in a 40/20/20/20 ratio. For each day give the network, format (image, carousel, short video, text), topic and a one line hook.
Export the table and schedule the month in the CrossPost calendar.
Repurposing
Turn one article into ten posts
Here is a blog article: [paste text]. Extract ten standalone social posts from it: three quotes, three statistics or facts, two questions for the audience and two short tips. Suggest the best network for each.
Great for stretching long-form content across channels.
Video
Short video hooks
Give me twelve hooks for short vertical videos about [topic] aimed at [audience]. Each hook is one sentence, under twelve words, and promises a concrete payoff. Group them into curiosity, contrarian and how-to hooks.
Pair with the TikTok, Instagram and YouTube connections.
Seasonal
Seasonal campaign ideas
Suggest eight campaign ideas for [brand] around [season or holiday]. For each: a working title, the core message, a suggested visual that can be produced without stock photos, and the networks where it fits best.
Plan them early with advanced scheduling.
Engagement: Start conversations, not broadcasts
Replies, questions and community moments that build trust.
Community
Reply to common comments
Here are five typical comments we receive: [paste comments]. Write a friendly, on-brand reply for each in the voice of [brand]. Keep replies under 40 words, thank the person, answer clearly and invite a next step where appropriate.
Keep the replies handy next to your CrossPost inbox.
Polls
Weekly question posts
Write ten engaging questions or polls for [brand]’s audience of [audience] about [topic area]. Each should be answerable in a few words, spark friendly debate and relate back to what we offer without selling.
Schedule one per week to keep the feed conversational.
Support
Turn feedback into a post
We received this customer feedback: [paste feedback]. Draft a social post that shares the lesson publicly, thanks the customer without naming them, explains what we changed and invites more feedback. Honest, humble, under 100 words.
A privacy-respecting way to show you listen.
Stories
Behind the scenes series
Outline a five part behind the scenes story series for [brand]. Each part has a title, a two sentence script, a suggested simple visual we can shoot on a phone, and an interactive element such as a question sticker or poll.
Works across Instagram, Facebook and TikTok.
Analytics review: Make sense of the numbers
Prompts that turn CrossPost reports into decisions.
Monthly
Monthly performance summary
Here are our social media metrics for the last month: [paste reach, engagement, clicks and follower changes per network]. Summarise performance in plain language, highlight the three biggest wins and three biggest drops, and suggest one experiment per network for next month.
Paste numbers from the CrossPost analytics page.
Posts
Why did this post work?
Compare these two posts: [paste text and metrics of a top post and an average post]. Explain the likely reasons for the difference in performance, looking at hook, format, timing and call to action. Give three concrete rules I can apply next time.
Build your own playbook over time.
Timing
Best time to post review
Based on this data about when our posts were published and how they performed: [paste table], identify the best days and time windows per network. Recommend a weekly schedule I can set up as recurring slots.
Mirror the recommendation in your CrossPost queue.
Reporting
Client-ready report
Turn these metrics into a short client report: [paste metrics]. Structure: one paragraph executive summary, a bulleted list of results per network, what we learned, and the plan for next month. Professional tone, no jargon, under 300 words.
Perfect for agencies managing several workspaces.
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